Every brand is different, so what works for someone won't work for everyone. That’s because a brand needs to focus on a target audience that will be drawn in by a particular set of traits and characteristics that they can relate to. Having said that, there are certain...

It's excellent to be busy, especially if you're self-employed. Being busy usually means that you have a steady stream of work coming in and lots to keep up with. That's good for business, so you've got to work hard to keep up the momentum. Time management is a skill yo...

Writers and SEO

Engineers, carpenters, doctors, pilots; these people don't need to make a case for their profession. They are essential and their need is quite apparent. But a writer, like all writers since the beginning of time, is an exception. A writer needs to make...